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“A Brilliant Lawyer
Marketing Strategy”
for
marketing-saavy lawyers
“We were ‘new-kids-on-the-block.’ In four years we beat
out the top law firm
in our community. And You! be the Judge played an
important role in that sweep!”
Sliman Stander
Sponsor
the You! be the Judge Column and turn readers into “Your” clients
…..
even BEFORE they need a lawyer!
Entertainment
When you sponsor You! Be the Judge, you
are providing your community,
young and old, with great weekly
entertainment. Real conflict between
real people unfolding in the sitcom, the
courtroom drama, and the
who-dun-it! And based on actual court
cases from around the world.
But
entertainment is just the foot in the door
People don't just read the column.
They get riled up. They share it with
their friends. And families. They
take sides. They try to guess the judge's
decision. "Good
Decision?" Bad Decision?" And, most important of
all:
"My Decision!"
Enjoy This Week’s Case!
Get Those Cops Out Of My
Trash!
"She was swathed in mink
and diamonds.
and fingering a wad of
cash..."
Should Alicia be convicted of
drug possession?
You! be the Judge
Join the Conversation
The You! be
the Judge “magic”
The column makes people feel good about
themselves. They feel smart.
And that "feel good about
me" transfers over to you, the sponsoring lawyer.
They trust you. They respect you. They
have confidence in you.
When the
magic hits the “discombobulating” fan
That’s when it’s YOUR name that flashes
into the reader’s mind and evokes
feelings of Trust, Respect, and
Confidence! That’s because the reader
became “your” client, even before they
needed a lawyer.
Bring viewers to your website and social
media pages
You can now post a link to the You! be the Judge web column,
personalized
with your ad, on your website, and social media pages.
And through your weekly e-newsletter, communicate
directly with an
expanded contact list Including clients, potential clients, schools,
community
colleges and senior residences in your community where the column
is used
to energize and empower.
(Never forget. Practically every member in your community
is either a
parent of students or the grown children taking care of senior
parents.)
Some interesting column background stats:
·
17-year track record in print
·
up to 91% readership and
·
top feature in practically all the papers which have published
it.
·
lawyers sponsoring You! be the Judge for 5-10-14-17 years.
·
designated “public service” by bar associations in Canada and
the U.S.
More You! be the Judge marketing options:
