The Secret?
You! be the Judge gives people real problems to discuss,
problems that affect them personally and speak to them in their
language.
language.
When they’re invited to “be the judge,” they feel smart. They feel
good about themselves. And that “feel good” morphs into feelings
of trust, respect and confidence in the sponsor.
good about themselves. And that “feel good” morphs into feelings
of trust, respect and confidence in the sponsor.
“Our name recognition skyrocketed ever since we sponsored
You! be the Judge.” AWOC 18-year sponsor.
You! be the Judge.” AWOC 18-year sponsor.
